Apr 30, 2019
On this episode of Instant Impact with Elyse Archer, Elyse interviews AJ Vaden. AJ is the co-founder of The Brand Builders Group, as well as an international speaker, million dollar producer, and a wonderful wife and mother. Elyse has looked up to AJ for years, for AJ’s approach to sales has stayed true to the basics while putting a new, important emphasis on creating real relationships with clients.
In today’s episode, AJ shares the importance of being personable. AJ’s clients stick around because she has learned just how crucial it is to give. Whether it’s a book, her opinions, or her life, AJ aims to share. Because of this openness, AJ’s clients are able to trust her and vice versa, bringing confidence to their relationship and comfort to their lives.
For AJ, relationship building and personal branding starts with the most “unsecret” secret: be a friend. Sometimes in business, it seems sharing is one thing, but being authentic is another. AJ tells us how it doesn’t have to be that way. Business isn’t just treating someone like a friend, it is being someone’s friend. AJ shows us just how far being herself through and through has taken her.
What You Will Learn in this Episode:
- The power your online presence holds for building your business, whether through your personal website or your social media.
- The importance of serving your clients from a heart of service rather than a desire for revenue numbers.
- How focusing on the parts of your job you love can keep you excited about your work.
- Retaining your clients comes less from strategy and numbers and more from allowing your clients to become your friends.
- Why you should be open with your clients about who you are rather than living a dual identity as yourself and your work self.
- The different questions you can ask yourself to assess whether or not you continue to be passionate about your work.
Links and Resources from the Episode:
Connect with AJ- https://www.linkedin.com/in/ajvaden/
Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse