Mar 2, 2021
If you were not in the yoga pants rut in 2020, you probably are now. Our guest today on She Sells Radio felt like that rut was impacting her self-worth and self-confidence and how she showed up. Alison Lumbatis of Get Your Pretty On® is going to talk about how self-worth impacts earning potential, how you can feel worthy regardless of anything else, and how we can uplevel our business and cash flow in a way that feels authentic to who we are as women.
Part of what Alison does is helping women feel pretty, building self-worth, feeling good by taking care of themselves on the inside. One of the things that can limit a woman’s earning potential is her lack of self-worth, which was part of Alison’s story and journey. She had been working from home in corporate America for six months, but she noticed that over the course of that time things started to come apart. She realized that it was tied to not having the accountability of needing to wake up, get ready for the day, and taking it on. She ended up not spending any time at all on herself and diving into work. She wasn’t feeling in love with her job or her external self--but the journey out of that mindset started internally. That meant waking up an hour before anyone else in the house and carving out time for getting ready. Instantly, the motivation came back. Now, she’s sharing that with women across the country. When you take that action, the feeling follows.
Alison’s relationship with sales has been a story of growth. At first, Alison blogged for no money at all. Then, when she left her job in corporate America, she poured all she had into it, but felt like she couldn’t sell to her audience--she didn't feel right doing so. That was until a coach let her know that her audience WANTED to be sold to--they were looking for something Alison could provide. At first, she felt almost sleazy asking for her readers to pay--she was hopeful for just 50 women to sign up to her first program. When 500 women did, her eyes were opened.
Another hurdle she faced in sales was increasing her prices. However, she was adding value to her program, investing in technology to improve it, and going the extra mile. Alison’s product has always been geared towards women on a budget, but at that point and despite some backlash, she knew it was the right thing to do--new level, new devil. It was a major mindset shift that allowed her income to increase. You can have a high-dollar program while still providing high-dollar value. There’s nothing wrong with that!
Handling backlash was certainly difficult--it is many women's worst nightmare. Haters didn’t agree with the price change. But, Alison combated that with information and comparative costs while demonstrating that the value she was bringing was 10 times that of what she was asking. A big lesson she learned was that she needed a customer support representative to act as a buffer so she wouldn’t take things personally, and she needed to accept the fact that not everyone was her customer. We want to be everyone’s cup of tea, but in reality, we aren’t--and that’s okay.
The mental leap that happens when you make more money can be daunting. Alison went from $600 to $6,000 to six figures in her third year. She put all of it away and let it sit there. Slowly, she started investing her gross in her business to scale. Since then, she’s still experiencing growth even through the pandemic. Every shift and pivot has been beneficial to Alison and served a need to her audience. A money mindset was crucial--incremental upgrades are part of that.
Throughout the years, Alison has been journaling at the start of her day. It’s her way of being her own therapist and going back and forth with herself. This way, she can be self aware and take challenges head one. She also explored having both male and female coaches to help gain perspective on both approaches to money. She noticed that men are not afraid to think bigger, whereas women will set safe, “realistic” goals.
For many women, it’s difficult to trust that instinct that tells us to upgrade and increase incrementality. For Alison, she had a gnawing feeling of discontentment. It wasn’t about being unhappy, it was about moving the needle. If you have a dream house in mind, work towards that. No one has the right to judge what is “enough” for you.
Tune in to hear Alison’s top tips for women looking to break into six figures!
LINKS
GetYourPrettyOn.com
Closet staples shopping list - GetYourPrettyOn.com/freebies