Mar 16, 2021
Welcome back to She Sells Radio with your host, Elyse Archer. If you’ve tuned in before, you’ve heard of clients who went from $2k to $20k months in 60 days by overcoming their fears of visibility. Today, you’re going to meet that woman. Our guest is Kristen Cullen, founder of Remarkable Resilience. Kristen has a strong background as a corporate sales powerhouse, and now as an entrepreneur, she helps others overcome life’s setbacks.
Kristen grew up in the hospitality industry. From a young age, she realized that focusing on her passions and allowing money to become a result would be a strategy that she’d carry with her. In fact, she didn’t know any other way. Her introduction to sales was working as a bartender and waitperson at her parent’s location. There, she learned humility, diplomacy, and other sales skills because you were selling for tips--that’s how you made money. Coming from a place of service to sell is how you take care of people. The catch was, either you’re in or you’re out. When she finished college, she decided to explore sales in residential real estate and eventually real estate investing at just 23. Not only that, she was the only woman and youngest by 22 years. Early on she learned being underestimated was her superpower. As a younger woman, she was fearless, but as age sets in, so does fear.
For so many women, we don’t feel safe showing up as our genuine selves. When Kristen left that firm to become her husband’s full-time caregiver, she had to reinvent. When he passed in 2011, Kristen understood that she had to be a mother and provider for three kids. That’s when she learned it’s okay to be a woman and embrace femininity while still producing at the highest level. She began branding for startups and realized she could serve fully as a female entrepreneur. For her, it was life or death--she had to embrace exactly who she was and love herself for who she is. Included in that is believing in herself was an x-factor. If something scares her, she knows she’s meant to do it.
Part of what makes Kristen such a remarkable woman is how she overcame fears as she grew. For a time, Kristen was in a funk--not feeling herself and constantly searching for flaws in her personal and professional life. And even though she was teaching it, she wasn’t practicing being visible. That was until her co-founder called her out and challenged her to become visible 3 times a week. So, she hired a coach (that’s Elyse!) and everything shifted. She then was faced with an obstacle that manifested in the form of being too self-promoting. In the end, it’s about communicating clearly and effectively to provide content and value to your audience. When she created a plan based on peace of mind, she saw incredible growth. When she started talking and placing herself in a place of abundance, it came. Now, she helps others do the same.
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